The MHS Group is proud to share another milestone in the success of Benamôr, the iconic 100 per cent Portuguese cosmetics brand founded in 1925.
Benamôr hop in Shop at Lisbon Airport - Photo: LinkedIn Andreia Lança Magarreiro
Recently, we had the honour of creating and executing the commercial spaces that house the brand's two most recent openings: a shop-in-shop at Lisbon Airport and its 10th own shop at Francisco Sá Carneiro Airport in Porto.
Shop-in-Shop at Lisbon Airport
As announced by Fashion Network, Benamôr opened an exclusive space at Lisbon Airport Duty Free in November 2024. This shop-in-shop is a reflection of the brand's commitment to connecting with travellers from all over the world, in an environment that exudes Benamôr's characteristic vintage charm.
The space was meticulously planned to highlight the Jacarandá range, one of the brand's most popular, with fresh fragrances and natural ingredients that celebrate Portuguese flora. Our team took care of every detail, from design to execution, to ensure that the space captured the essence and spirit of Benamôr.
Benamôr opened its 10th shop in Porto Airport - Photo: LinkedIn Andreia Lança Magarreiro
10th Own Store at Porto Airport
In December 2024, it was Francisco Sá Carneiro Airport's turn to welcome Benamôr's newest shop, marking the brand's 10th unit in Portugal. This opening represents a special moment for Benamôr, which continues to consolidate its presence on the national and international markets.
According to Fashion Network, the space was designed to create a unique shopping experience, where the design inspired by the Jacarandá range provides an emotional connection with customers. Once again, the MHS Group was responsible for bringing this project to life, ensuring that the brand's visual identity and values were perfectly translated into the shop's environment.
A Commitment to Excellence
These two openings reinforce Benamôr's commitment to bringing the authenticity and quality of its products to new audiences, while the MHS Group remains a trusted partner in creating commercial spaces that reflect the soul of the brands.
We invite you to visit the new Benamôr spaces at Lisbon and Porto airports. Discover how every detail has been thought out to offer an unforgettable experience and explore the emblematic cosmetics ranges that have won over generations.
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